KBEAUTYFEST 2026
World's First 360° K-Beauty Platform
Six Days of Awards, Education, Commerce & Culture
Reimagining Beauty Culture
KBEAUTYFEST is the world's first full-spectrum K-beauty platform that fuses immersive physical activations with year-round digital engagement. We transform beauty from a transaction into a memorable cultural experience.
Launching in Los Angeles—where K-beauty sales hit $1.8 billion in 2024 with 47% year-over-year growth—KBEAUTYFEST positions LA as the epicenter of K-beauty's next global expansion.
Six Days That Transform the Industry
KBEAUTYFEST goes beyond traditional beauty festivals by integrating press, education, commerce, and consumer engagement into one comprehensive week.
K-Beauty Excellence Awards & Gala
An invitation-only red carpet evening honoring breakthrough achievements. Categories include Innovation of the Year, Best Skincare Line, and Ingredient Breakthrough.
Press Lunch & Influencer Dinner
Full day of earned media visibility featuring global press, live interviews with founders and dermatologists, and an intimate dinner with 40+ top-tier influencers.
Educational Workshops
Professional development programming including skincare formulation deep dives, business-building insights, and retail readiness panels.
Live Preview Show & Brand Lunch
Dual-format experience blending networking with influencer-led livestreams, product drop sneak peeks, and live shopping opportunities.
K-Beauty Festival
Two-day public event welcoming 10,000+ attendees to experience 40+ immersive brand activations, real-time shopping with tech integration, masterclasses, content studios, and photogenic share zones.
Why Los Angeles?
LA's entertainment industry and massive influencer ecosystem amplify beauty trends worldwide. The timing positions brands at the intersection of culture, commerce, and creativity at the exact moment the market is primed for exponential growth.
Who Should Attend
KBEAUTYFEST brings together the complete K-beauty ecosystem
Korean Beauty Brands
Expanding into North America and seeking distribution partnerships
Emerging Brands
Looking for exposure, distribution, and market validation
OEM/ODM Manufacturers
Pursuing B2B partnerships and showcasing capabilities
Retailers & Distributors
Discovering new brands and building supplier relationships
Influencers & Creators
Connecting with brands and creating authentic content
Lifestyle Companies
Aligned with Korean innovation and cultural trends
Groundbreaking Innovation
KBEAUTYFEST introduces industry-first solutions that transform how brands enter and succeed in new markets
Direct Sales Infrastructure
Brands sell directly to consumers while KBEAUTYFEST manages all payment logistics, POS systems, and transaction security with real-time sales data.
Digital Amplification
Exclusive livestreaming partnerships with major platforms provide social commerce integration and content distribution throughout six days.
Complete Ecosystem
Launch products, sell directly, gather consumer feedback, and forge distribution partnerships—all in one place with world-class production.
Join the K-Beauty Revolution
Be part of the world's first 360° K-beauty platform. Whether you're a brand, retailer, influencer, or beauty enthusiast—KBEAUTYFEST 2026 is where the future of K-beauty unfolds.